Jamesq

For UK advertisers, Facebook offers a very targeted opportunity to reach a desired audience. But before jumping in and sticking your ad up on the network make sure you do your research. Who are you trying to target?, Where are they online? and is Facebook the best way to reach this audience?

‘Facebook: A UK Focus’ looks at the age, relationship status, education and gender of UK Facebook users, together with looking at the trends across these demographics. Some of the stats are fairly expected such as the number of single Facebook users in the UK decreases as age increases; whereas some of the stats are a little less expected. For example just over 3% of under 18 year olds are University Graduates! Ok, so maybe it shows that not everybody on Facebook tells the truth (Shock!!!) but on the whole the stats and trends provide a representative view of UK Facebook users and can help advertisers plan and execute a UK Facebook advertising campaign.

Originally I was looking to pull together stats for Facebook users in the Isle of Man but I could not currently get hold of this level of detail. I’ve put in a request to Mr Zuckerberg to have a look into this but wouldn’t imagine this will be top of his ‘to do’ agenda.

I’ll look to update this next quarter to provide a comparison and to identify any trends over time so sign up to the Chewing the Cud RSS feed for updates.